E.l.f. has launched eight shades of its new Halo Glow Liquid Filter for the ultimate glowy ... My first thought was: ‘Is it just a fancy name for a foundation or a primer-like product?’ ...

e.l.f. Halo Glow Liquid Filter ($10) is about to become your new go-to foundation. Available in a ... Gives a Dewey shine as expected! Elf does it again,” a third shopper wrote.

The viral E.l.f. Halo Glow Liquid Filter did just that, as it's not quite a foundation, nor a liquid highlighter, but a ...