Beauty creator Anoushka tries a full face of e.l.f. products, from brow pencils to blushes, sharing her honest thoughts on affordability and performance. She spotlights top picks, like the brow ...

There are few things that light a fire in a beauty aficionado’s heart more than a cheap dupe of a cult product. And Elf is particularly good at it – be it make-up or skincare, all of their ...

This foundation will help you achieve a flawless glow. It’s not just makeup; the e.l.f. Halo Glow ... Gives a Dewey shine as expected! Elf does it again,” a third shopper wrote.

Customers, who have been hunting for lower-priced makeup and skincare products, have helped in boosting Elf's sales in a challenging market where major beauty brands like Estee Lauder and L'Oreal ...

at the world’s largest annual women’s sports competition with unexpected interactive experiences MALAGA, Spain--(BUSINESS WIRE)--e.l.f. (NYSE: ELF ... the Sit & Spritz Makeup Bar, “The ...

Shares of Elf Beauty Inc. rose 7.4% in the extended session Wednesday after the cosmetics company blew past Wall Street’s expectations for its fiscal second quarter and raised guidance.