在数字营销领域，精准定位目标受众是成功的关键。千川的DMP（Data Management Platform）人群包功能，正是为此而生。然而，需要注意的是，人群包并没 ...

The explosion of data seen across all industries means that organisations now have more data on their customers than ever before. This data comes from both traditional data sources (e.g. CRM, call ...

The market for data-management platforms (DMPs) is growing. Those platforms enable marketers to harness their ... with a household income under $100K. A DMP collects this fragmented data and ties the ...

A data management plan (DMP) describes the data you will collect during your research and how it will be managed, both during and after the project. Creating a DMP at the start of your research will ...

Virtual Minds, the adtech specialist of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have ...