Marketing Dive3 年
Coors Light taps SMS in NFL Draft sponsorship
The mountains on the labels turn from white to blue when the beer ... Consumers age 21 and up on Facebook can send friends Code blue alerts on Facebook, inviting them to meet up for a beer. "As the ...
Business Insider India2 年
Anheuser-Busch Wants The FTC To Investigate Whether Coors Light Really Is 'The World's Most ...
When MillerCoors released hyperbolic ads claiming that the Coors Light beer can was, in fact, "the World's Most Refreshing Can" with "Beer on the inside, Science on the outside," rival Anheuser ...
mybeerbuzz.blogspot.com on MSN1 个月
Coors Light returns to the Big Game for the third straight year
“In 2025, Coors Light will bring a new take on Choose Chill to one of the largest stages in the country and we can’t wait for ...
Marketing Dive3 年
Coors Light campaign taps SMS, 2D bar codes
The Coors Light beer brand is overflowing with mobile tactics to enhance its 2009 Mystery Mansion ... On specially marked cases of Coors Light, users can find a unique PIN, which they can send as a ...
Forbes10 个月
Coors Light Fans Beer Train Thunders With Excitement To The Big Game
Jeanette Hurt covers the culture of spirits, wine and beer ... Since Coors Light announced this, thousands of fans have been vying for the chance to get on the train. Coors Light fans can try ...
Forbes5 个月
Chiefs Star Patrick Mahomes Launches Another Creative Coors Light Campaign
“The fact that he can’t actually promote Coors Light due to contractual guidelines,” Marcelo Pascoa, vice president of marketing for Coors, said via an email interview, “presents a unique ...