"Contour can also be a liquid, cream, or powder product [and is] used to sculpt the face," Gray says. "Contour shades mimic shadows occurring naturally on faces and almost can create an illusion ...
Contouring is an art form unto itself and mastering the technique perfectly can be elusive if you're not a makeup ace. At least, that was the case before a slew of TikTokers set out to rival one ...