Consumer Decision Making is a contest based on consumer observation, comparing, and making fact based purchases. A team of 3-4 youth are given classes to judge based on a scenario. Class options are ...

For most of the 20th century, the consumer decision-making process was encapsulated neatly in a simple three-step consumer journey: need, purchase, and experience. These steps were dubbed “moments of ...

The Boulder Summer Conference in Consumer Financial Decision Making is the premier international forum for interdisciplinary research on how consumers make financial decisions. This unique conference ...

In fact we appear to be less and less certain about how people really make decisions and even less confident about how we can influence the process. In some ways, understanding consumer ...

Shopping activates brain regions tied to rewards and decisions. Brands influence trust but differ from personal connections.

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...

The Artstor website will be retired on Aug 1st. Journal of Consumer Research Vol. 7, No. 3, Dec., 1980 Effects of Prior Knowledge and Experienc... Effects of Prior Knowledge and Experience and Phase ...

social status, decision-making, and mental and physical health. Corporations, political campaigns, and nonprofit organizations all consult findings about consumer behavior to determine how best to ...

The major participants in the decision-making process are the Governing Council ... which focuses on analysis from the Business Outlook Survey, the Canadian Survey of Consumer Expectations, the ...

As consumer behavior shifts, businesses must evolve their strategies to maintain competitiveness. Here are key actions for ...