Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Marketing psychology is the study of how people’s thoughts, feelings, and behaviors influence their buying choices. It helps marketers understand what makes consumers tick. Emotions play a big role in ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

This new research offers insights into the relationship between psychological attachment styles and consumer behavior. Attachment theory, a cornerstone concept in psychology, explains how early ...