Coca-Cola made its two pledges on virgin plastics reduction and reusable packaging in 2020 and 2022, respectively. The ...

Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...

This controversy adds to Coca-Cola’s list of environmental criticisms, as the company has faced accusations of greenwashing through misleading ads, marketing plastic cups during the Paris ...

Coca-Cola and its Christmas trucks prove the value of consistency - and why it doesn’t always have to be in competition with ...

The iconic truck is parking up outside the Centre:MK on Sunday (December 15) from midday through to 8pm. A regular visitor to ...

Los Angeles-based Zevia soft drinks has gone all-out to ridicule Coca-Cola’s AI-powered Christmas ad with a spoof that takes ...

Learn More. Artists and the public have criticized Coca-Cola for its “distasteful” choice to use generative AI for a holiday ad instead of hiring artists and creative professionals.

After the snowfall, polar bears quietly appear in a town, and a fleet of cherry-red Coca-Cola trucks, drives down a snowy ...

Truck will roll into Speke on Thursday as it continues its festive tour of the UK and Ireland. The distinctive red lorry will ...

DPR&Co Advertising Co-Founder Richard Ralphsmith says generative AI has been the “biggest story” in advertising over the last ...