Cîroc is a premium vodka brand established in 2003 by Jean-Sébastien Robicquet in France. Distinctively, it is made from fine French grapes rather than the traditional grains used in most vodkas.

Diddy attends The After hosted by Diddy and Doja Cat powered by Ciroc Premium Vodka and DeLeon Tequila at Club Love on May 01, 2023 in New York City. © 2024 Fortune ...

Ciroc was number two in the premium vodka category, to only Grey Goose doin' about two million cases a year. There's a really fascinating connection between Diddy and Jay-Z in the spirits world.

CÎROC's Blue Dot Creative Residency provides diverse creatives with the capital, mentorship, and space they need to pursuit their passions.

Cîroc vodka on display at the 28th Annual Elton John AIDS Foundation Academy Awards Viewing Party on 20 February 2020 in West Hollywood, California. Credit: Mike Coppola/Getty Images Diageo has ...

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