The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print catalogs in a digital age – and seeing huge gains. Digital-focused ...
Retailer Urban Outfitters is using traditional print catalogs to drive sales on its mobile sites and applications. Urban Outfitters has placed the mobile calls-to-action on the back of its catalog.
Furniture giant Ikea has announced it will stop printing its traditional catalogue, one of the world's biggest annual publications, after 70 years. The company said "fewer people" were reading the ...