it legally can't be marketed as ice cream. While Breyers does manufacture products that don't clear the 10% milkfat bar, ...

Breyers owes some ice cream lovers a refund. The popular ice cream brand agreed to pay $8.85 million as part of a class-action settlement over “natural” flavors in its vanilla ice cream ...

The implication being that the block of Breyers chocolate peanut butter-flavored somethingorother is of a lesser quality than the “premium ice cream” packages located in the same freezer section.