While some of the novelty and spark may have worn off, hard seltzer now has a permanent spot ... I was curious about the brands plying their carbonated craft, so I decided to take the plunge ...

Though brands like White Claw and Truly established themselves as early favorites within the hard seltzer canon, within just two weeks three new products have joined the market: Natural Light ...

Hard seltzers are a refreshing beverage, but sometimes it isn't clear about what type of alcohol is in brands like Truly, ...

These THC seltzers could be the alternative we've been looking for. Read more: 15 Popular Hard Seltzer Brands, Ranked Worst ...

It offers key information on hard seltzer regarding retail, brands, and consumption.

Opinions expressed by Forbes Contributors are their own. Jeanette Hurt covers the culture of spirits, wine and beer. Anthony Spina and Matt Sievers noticed that when they and their friends and ...

The Hard Seltzer market experienced rapid growth initially, driven by a surge in consumer demand for low-calorie, low-alcohol alternatives. However, with an influx of new brands, the market has ...

A cofounder of a hard-seltzer brand said a Delta Airlines employee "robbed" him after he was charged $200 for an overweight bag — but TikTok users aren't on his side. Jeremy Kim, a cofounder of ...

Celebrity endorsements have the strongest impact on hard seltzer purchases ... likely getting a bump from certain brands and their extreme sports association. Alcoholic ginger beer gets a ...