This course is designed for students who plan to create, unlock, or invest in value created through brands in the consumer and retail space. It is appropriate for: Marketing professionals charged with ...

Stay focused on the readers you’ll help and the value you’re bringing ... Writing a book is a significant undertaking, but ...

MacInnis, and Andreas B. Eisingerich, this one word (or feeling) can have enormous psychological influence over my wife's purchasing decisions. In their forthcoming book, Brand Admiration: Building a ...