What is a brand? This course will examine the basic principles of corporate identity and develop a clear understanding of how to design brands. Emphasis will be placed on the steps needed for a ...

In this fast-moving digital world, where innovation and competition define the tech landscape, having a strong brand identity ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

It's rare that designers on Reddit reach a consensus on a logo design, but this note-perfect brand identity is proving to be ...

Design agency Wolff Olins made headlines in June with its sophisticated and grounded rebrand for Anno. It moved away from the glossy and fantastical visuals typical in gaming. Anno’s new look features ...