We spoke with him to learn about the surprising ways that Bounty paper towels (a P&G brand) fit into the sustainability landscape, and how our planet’s future depends on a unified front across ...

Of the brands in the paper towel aisle, Bounty is the biggest. Its volume share is over 3.5 times the size of the next largest branded competitor 1. But, private label products were becoming an ...

Procter & Gamble has promised a group of shareholders it will disclose more details about how it audits wood-pulp suppliers, ...

In the US Bounty is a mega-brand. Having been around for over 40 years with 35% of the market volume it is synonymous with the paper towel market. So, in 1999,... We’re long-term subscribers to WARC ...

look for paper towels from different brands with unique embossing. Bounty, for instance, has a diamond-shaped pattern, while Viva has zigzags, and Scott has a ridged pattern on its rolls.