In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

Discover the stages of the buyer's journey and how they influence decisions. Learn how to build the buyer’s journey into your ...

B2B customer journey maps might focus on the different personas in the buying group, as multiple stakeholders take part in the purchase decision. However, if you choose to do it, don’t create ...

B2B customers want the option to use each channel (traditional ... and trend-forecasting to understand what resonates with your customer will enable you to design a clear map of your customer journey.