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Opinions expressed by Forbes Contributors are their own. Steven covers accessibility and assistive technologies. For Lucy Edwards, Apple Pay’s allure lies in exactly that: accessibility.

Indeed, Apple is unlikely to win over skeptics by setting an eight-figure price tag for the first in-app campaigns on iAd. ?Obviously, the $10 million price tag for the first Apple iAds is stunning,?

This isn't the first time Apple has made user privacy a cornerstone of its marketing strategy. Last year, they launched a campaign highlighting the risks of losing control of personal health data.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Apple has unveiled its latest 'Shot on iPhone' campaign, 'Class of 2567', a celebration of Thailand's distinctive approach to graduation photography. Showcasing the artistic creativity and ...

If you’ve seen Apple’s new iPhone 16 Pro ads, you might be asking: Who’s the girl in the commercials? That’s Bella Ramsey, the Emmy-nominated star of Game of Thrones and The Last of Us, in a new role ...