The offending logo (left) and the revised version (right" Amazon has quickly changed its ... customers start their shopping journey on their phone, just as they do when they see our boxes on ...

In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...

The logo they used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon's original logo lacks the subtlety of its current "A to Z" design. Instead ...