Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

It’s clear that the path is forward and built for speed. Responsible marketing is grounded into a lasting social agenda and commitment to diversity and inclusion became a reality in 2022.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

According to an analysis conducted by Mailsuite, it's one of the most common passive-aggressive phrases in workplace messages. An infographic (below) covers the company's full list of 10 frequently ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...