Your tactics section should include all the actionable steps you plan to take for advertising, public relations, direct mail, trade shows and special promotions. You can use a paper calendar to ...

Print ads that run in local or national, daily or weekly news publications Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind ...

Tobacco firm Philip Morris has placed an advertisement in some newspapers ... In July last year, the government set out a plan to make England, in effect, smoke-free in the next few decades.