Abraham Maslow was an American psychologist who created ... So, here is the Customer Hierarchy Of Needs: · Products that Work – We’re starting at the bottom of the pyramid and working our ...
"I was awfully curious to find out why I didn't go insane," remarked Abraham Maslow, one of the founders of humanistic psychology. He was born and raised in Brooklyn, the eldest of seven children.
This is an enormously important question if you work in branding. Should we use a stick or a carrot? Love or fear? Should we play on insecurities or appeal to aspirations? Without some sort of ...