Drapers hears from Asos’s chief of staff and strategy Michelle Wilson about the company’s progress on its new commercial model, as it sets sights on a loyalty programme, a fulfilment service for ...

In 2021 Asos bought brands Topshop, Topman, Miss Selfridge and activewear label HIIT from the Arcadia group after it fell into administration. But with people returning to High Streets and a cost ...