The Oklahoma Tourism and Recreation Department’s Travel Promotion Division coordinates the agency’s marketing and promotions efforts. The division administer's programs are designed to build awareness of the state as a destination and educates on the economic importance of the Oklahoma travel and tourism industry. The staff oversees numerous digital marketing, advertising, public relations, television and information programs, including the state’s media and digital marketing campaigns, domestic and international group travel programs and the oversight of the multi-county matching funds program. The division also operates nine Oklahoma Tourism Information Centers, located at major points of entry across the state.